Audience research, content pillars, profile positioning and a practical plan built around your specialty.
Audience & competitor context
Content pillars and brand voice
Channel and profile review
02
Content & creative
Expertise, made easier to understand.
Branded carousels, educational posts, captions and stories that help people understand what you do.
Branded post and carousel design
Captions and educational series
Stories and service introductions
03
Reels & video
Let people meet the professional.
Topic planning, scripts, editing and short-form video. We shape the footage you supply into a consistent series.
Topic research and video scripts
Editing supplied footage
Captions, covers and format adaptations
04
Social management
Consistent without the daily scramble.
A shared content calendar, your approval, scheduled publishing and a clear process for handling enquiries.
Shared publishing calendar
Review and approval checkpoints
Scheduling and enquiry handover
05
Paid social campaigns
Give the right message more reach.
Campaign planning, creative testing and reporting, with media spend agreed separately from management.
Campaign objectives and creative
Agreed media budget
Performance reviews and testing
06
Enquiry experience
Make the next step feel simple.
Profile links, focused landing pages and appointment enquiry flows that connect your content to your practice.
Profile and campaign links
Focused landing pages
Clear enquiry and appointment paths
SCOPE BEFORE PROMISES
The right support. An agreed scope.
Channel selection, monthly content volume, revisions, filming, community responses and ad spend are agreed in your proposal. Your accounts stay yours. Your team approves what represents your practice.
A clear scope makes a better working relationship.
What does social media management include?
The scope can include strategy, content planning, design, captions, video editing, scheduling and performance reviews. We agree the channels, content volume, approval process and responsibilities before starting.
Do you understand different medical specialties?
We build the content plan around your specialty and audience. Your practice remains responsible for reviewing clinical information and approving content before publication.
Do we need to film our own videos?
We can plan topics, prepare scripts and edit footage supplied by your team. Any on-site filming, location or production requirements are confirmed separately in the proposal.
Can you manage ads as well?
Yes, paid social planning, creative and campaign management can be included. Advertising spend is separate and agreed with you. Platform eligibility and campaign requirements are reviewed before launch.
Will you guarantee patients or enquiries?
No. We do not promise patient numbers, enquiries, rankings or a fixed return. We agree meaningful goals, report what can be measured and improve the work using the available data.
What does it cost?
Social media packages are quoted around the channels, content volume, video work and campaign support you need. Send your brief for a proposal. The website starting price does not apply to social media management.
LET’S LOOK AT YOUR NEXT CHAPTER
A stronger presence starts with a conversation.
Tell us about your practice, your current social channels and what you want to improve. We’ll help you see the next step.